Business experience meets the hyper-competitive landscape, how much up front planning is necessary when considering your new website project? Let’s take a look at some important considerations:
what’s driving the project is it more than just we need to?
who’s driving the project, who will take ownership within your organization?
which features are essential will some of those features delay the launch? Can additional features be added later?
have you documented your requirements to create transparency?
what technologies are you considering, open source, commercial products, cloud based, SaaS?
who is your target audience your end user?
how many visitors, users, transactions are projected per month?
what is your mobile strategy?
what’s your content management strategy this is no longer a luxury but a necessity?
what’s your budget your must have’s and your would like to have?
In the end your online presence must reflect who you are, what you do, how you do and how can your business help me!
We’ll talk more about mobile, social and viral applications in the coming posts.
Thank you
Jerry Pollio is Senior Partner at CMT Creative Marketing a Houston based web design, development, marketing and branding company.